G
Guidance
The path to financial behavior freedom will have the designated intermediate stops along the way.
The agreed upon path may have “bumps” but with devoted guidance at your side, alternative pathways will be found!
U
Understanding
Deep understanding of personalities, unique situations, desires, fears, and more will enable connected guidance.
Mutual respect allows open dialogue of alternative pathways.
I
Integrity
Accountability and a commitment to each other allows for an open expression of concerns.
Trust equates to an ongoing commitment, which establishes a common bond.
D
Decision
Deciding to take the first step is a big deal, but doing nothing is a NO-deal!
The decision to change is yours – and having a capable and compassionate coach by your side will help you reach your goals.
E
Enjoyment
Celebrate your commitment and investment in yourself to reaching the end-goal of financial freedom!
Most importantly, GUIDE is not just a name or a word, it represents a mission of guidance, understanding, integrity and enjoyment.
Who we help.
Your story is your own. We’re here to meet you exactly where you are — and help you get where you want to go.
Whether you’re navigating a big transition or just want to feel more in control, GUIDE provides a judgment-free zone and practical strategies for moving forward.
Some of the people we help:
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Recently Divorced: Finding financial footing in your “new normal”
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Struggling with Debt: Clarity on what to pay, when, and how to break the cycle
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Couples Planning Retirement: Align your goals and feel confident about what’s next
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Career Changers: Navigate 401(k)s, rollovers, and new priorities with ease
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Young Professionals & Parents: Balance saving, student loans, retirement, and education goals
We offer guidance not as a financial advisor who is mainly concerned with the behavior of money. Rather, our emphasis is directed to your personal behavior with money based on your individual needs.
In fact, Financial coaching with GUIDE will likely inspire and educate you to be more knowledgeable and proactive with your current advisor. Ultimately, the relationship with your source of investment advice will be stronger.
Meet Wendall Cady, Your Financial Ally
As your personal financial coach, Wendall offers a safe, welcoming space for individuals and couples to navigate their financial lives with purpose.
We don’t manage your money — we help you build healthy habits that allow you to master your behavior with it.
Whether you're feeling overwhelmed, stuck, or simply ready for change, Wendall is here to support your next step. With compassionate guidance, Wendall helps transform financial anxiety into confidence and clarity.
Ready to take control?
Wendall Cady, CFC
Certified Financial Coach
Founder, GUIDE Financial Coaching
Is financial coaching right for you?
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Do you feel like you're in over your head?
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Are you looking for more financial peace of mind?
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Do you want to have a better relationship with money?
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Do you want to learn strategies on how to manage your money better?
If you answered yes to any of the above, then we have good news! It's not as hard as you think to gain control of your finances. And fortunately, Wendall Cady is here to help. As a 40+ year veteran in financial services Wendall has seen it all. Recently retired, he's refocused his efforts on helping coach people to have a better relationship with money.
Success Stories
Beth & Don R. | Sarasota, FL
2 Weeks Ago
"We love working with Wendall. He lets us bounce our ideas and concerns freely without any judgement about our financial life right now, as well as
our plan for the future. He is great to work with! HIGHLY RECOMMEND."
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Paula G. | Northbrook, IL
2 Months Ago
"My divorce was horrible.....for many reasons, yet one fear of mine was resolved when a friend of mine referred Wendall. I now feel like I have understanding of my finances and have a support system whenever
questions arise."
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Sue C. | Brooklyn, NY
"I sent my son and daughter-in-law to Wendall to find out if they are in line with their new house, new jobs and saving for my grandkids college. This was a piece of mind for me…..but now they had such a good experience they want to see him every few months…Fantastic."
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Ready to elevate your finances?
Fill out the short form below so we can get to know you better. We'll get in touch for your free no-obligation financial assessment.